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Privacy Policy

Innocent Driver is committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, store and share your information when you use our website, submit a claim, or engage with our services. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Our goal is simple — to handle your data responsibly, keep it secure, and be transparent about how it’s used.

Information We Collect

We may collect and process the following information:

  • Name
  • Contact details (e.g. email address, phone number)
  • Demographic information (e.g. postcode)
  • Claim details and other service-related data
  • Information provided via forms, surveys, or website interactions
  • Preferences and interests

How We Use Your Information

We use your personal data to:

  • Provide, manage and improve our services
  • Handle and process your claim
  • Communicate with you about your claim or enquiry
  • Maintain internal records and legal compliance
  • Conduct market research and improve customer experience
  • Send marketing communications (unless you opt out)

Marketing Communications

We may contact you by phone, email, or SMS with information about our services that we believe may be relevant to you. Our lawful basis for this type of communication is legitimate interest, which allows us to contact you where:

  • You are an existing or recent customer, or
  • You have interacted with us by submitting a claim, enquiry, or other form, and
  • You have not opted out of marketing

Where we collect your details during an enquiry or service request (for example, through one of our website forms), we may also contact you about our own related services under the “soft opt-in” rules of the Privacy and Electronic Communications Regulations (PECR).

This means that if you provide your details while enquiring about one of our services, we may send you occasional updates about similar products, advice or offers — but you will always have the option to opt out both at the point of collection and in every communication we send.

You can opt out at any time by:

  • Ticking the box on our forms to say you do not wish to be contacted
  • Clicking “unsubscribe” in our emails
  • Replying “STOP” to our SMS messages
  • Contacting us directly

We do not sell your data or share it with third parties for their own marketing purposes.

Cookies & Website Tracking

Our website uses cookies to enhance your experience, understand website usage, and improve functionality.

Cookies allow us to:

  • Analyse traffic and usage patterns
  • Remember your preferences
  • Improve our website and marketing efforts

You can manage or disable cookies via your browser settings.

Data Security

We take appropriate physical, electronic, and managerial measures to safeguard your personal data against unauthorised access, loss, or misuse.

Sharing Your Information

We only share your personal information with:

  • Trusted service providers who support our operations
  • Legal or regulatory authorities if required
  • Third parties with your explicit consent (e.g. if referring you to another provider)

Links to Other Websites

Our website or social media may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete data
  • Object to or restrict processing
  • Withdraw consent (where applicable)
  • Opt out of marketing at any time
  • Request deletion of your data (in certain circumstances)

To exercise your rights, contact us any time by phone or email.

  • 0800 368 8928
  • info@innocentdriver.com

Updates to This Policy

We may update this Privacy Policy from time to time. Please check this page regularly to ensure you’re aware of any changes.