Insurance Add-ons Launched for Brokers

November 20, 2025

We’re excited to share that we’ve expanded our broker proposition, introducing a new suite of digitally enabled insurance add-on products to sit alongside our highly rated claims management service. This development is a key part of our commitment to the broker market. Our goal is to give brokers more opportunities to add value for clients, strengthen their own propositions, and work with a partner they know they can rely on.

A Broader Range of Add-On Products

Building on six years of success as a trusted claims management provider, our expanded offer now includes products that naturally complement our expertise – such as Motor Legal Expenses, Breakdown Cover, and Guaranteed Replacement Vehicle. We’ve also broadened the range to include Residential Home Emergency, Excess Protection, Family Legal Expenses, Commercial Legal Expenses, and Let Property Home Emergency. Together, these products help brokers deliver comprehensive protection across multiple policy types.

Simple Inception Through Our New Digital Portal

All products are available through our new digital policy portal, giving brokers a simple, streamlined way to enhance client cover and create new revenue opportunities.

“Our focus has always been on service, keeping claims costs under control, protecting client experience, and supporting our partners when it matters most,” says Tony Parris, Managing Director at Innocent Driver. “By expanding our proposition to include a range of digitally enabled add-on products, we’re giving brokers more flexibility, more choice, and more reasons to work with a partner they already know and trust.”

Our Commitment to Brokers

As proud supporters of the British Insurance Brokers’ Association (BIBA), we’re committed to delivering excellent service and continuing to innovate for the broker community. “This launch is part of our ongoing commitment to support brokers with solutions that simplify the claims process and enhance their client relationships,” Tony adds. “It’s an exciting new chapter for Innocent Driver as we continue to grow and invest in the broker market.”